25 tools that publish updates, offers and events to Google Business Profiles, useful for local businesses and agencies managing many locations.
The simplest way to queue posts across every major network, with the most generous free plan in the category.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools.
Built around client approvals: comment, approve and publish from one pixel-perfect draft.
Category-based evergreen queues that keep a calendar full on autopilot.
Agency features (inbox, reviews, white-label reports) at a lower price than the usual suspects.
Inbox-first social management for agencies and mid-size teams, with listening and strong reporting.
AI-powered scheduler with performance prediction, conditional posting and a strong recycling engine.
Calendar-first collaboration with post ideas, approvals and a clean workflow from draft to publish.
Agency scheduler at a solo-creator price, with client approvals, an inbox and a generous free plan.
Google Business Profile posts show in Maps and Search, which makes them valuable for local businesses even though they are easy to forget. Agency-oriented schedulers (Sendible, SocialPilot, Vista Social, Zoho Social) tend to support multiple locations and post types. Posts expire after a period, so a recycling feature is useful here.
Buffer, Metricool, Publer, SocialBee, Sendible, SocialPilot, Vista Social, Zoho Social, Agorapulse, eclincher and Mixpost all support it.
Sendible, SocialPilot and Vista Social support offer and event post types. Many tools only support standard updates.
Google lets you create posts natively but not schedule them. Buffer and Publer include Google Business on their free plans.