Metricool
Editor's pickChecked 5 Oct 2026Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Our verdict
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
The interface is denser than Buffer or Later and the composer is less polished, but for anyone who reports on social performance, the analytics make up for it. Agencies will want the Advanced plan for white-label reports and more brands.
Supported platforms
Pricing
Billed monthly; cheaper annually · checked 5 Oct 2026| Plan | Price | Channels | Users | Notable |
|---|---|---|---|---|
| Free | $0 | 1 brand | 1 | 50 posts per month, basic analytics, link in bio |
| Starter | $18 / mo | 5 brands | 1 | Unlimited posts, competitor tracking, best-time heatmaps, ad reporting |
| Advanced | $45 / mo | 15 brands | 5 | White-label reports, approvals, roles, API |
Free plan: 1 brand, 50 scheduled posts per month, basic analytics.
Features
User reviews
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