Metricool vs Publer
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools.
Feature by feature
| Metricool | Publer | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $18 / mo | $12 / mo |
| Free trial | Free plan | 7 days |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; extra accounts $4 each |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts, threads | Posts, threads |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages, groups | |
| YouTube | Videos, Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | Posts |
| Mastodon | No | Any instance |
| Google Business Profile | Updates | Updates |
| Other networks | Twitch | Telegram, WordPress |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | Business plan |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | No | Yes |
| Analytics & reports | Advanced | Yes |
| Social inbox | Yes | No |
| Link in bio page | Yes | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | Yes |
| API access | Advanced plan | Business plan |
| White-label reports | Advanced plan | No |
| Client workspaces | Yes | Business plan |
| Details | ||
| Editorial score | 4.6 / 5 | 4.5 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Creators and small businesses who want every feature cheaply |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2015 | 2012 |
Which should you choose?
Metricool scores 4.6 against 4.5 for Publer. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Publer is bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools. On price, Publer starts lower at $12 / mo. Metricool publishes to 11 networks and Publer to 13.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →Publer packs a surprising amount into a cheap plan: bulk CSV scheduling, evergreen recycling, a media library with Canva integration, AI writing and support for Mastodon, Bluesky, Threads, Telegram and WordPress alongside the usual networks. The free plan covers three accounts.
Read the full Publer review →