Later vs Planoly
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Visual planner, link in bio and user-generated content tools, built around the Instagram grid.
The original Instagram grid planner, now with TikTok and Pinterest, for creators who care about the feed aesthetic.
Feature by feature
| Later | Planoly | |
|---|---|---|
| Pricing | ||
| Free plan | Trial (14 days) | Trial (7 days) |
| Cheapest paid plan | $25 / mo | $16 / mo |
| Free trial | 14 days | 7 days |
| Pricing model | Per social set, billed monthly | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories, grid preview | Posts, Reels, Stories, grid preview | |
| X / Twitter | Posts | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Shorts | Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Snapchat | Public Profiles | No |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Growth plan+ | No |
| AI caption writing | Yes | Yes |
| Best time to post | Advanced plan | Growth plan+ |
| Bulk upload (CSV) | No | Pro plan |
| Evergreen recycling | No | No |
| Analytics & reports | Yes | Basic |
| Social inbox | Comments only | No |
| Link in bio page | Yes | Yes |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | No |
| API access | No | No |
| White-label reports | No | No |
| Client workspaces | Agency plan | No |
| Details | ||
| Editorial score | 4.5 / 5 | 4.4 / 5 |
| Best for | Instagram-first brands and creators | Creators who plan their Instagram grid |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2014 | 2016 |
Which should you choose?
Later scores 4.5 against 4.4 for Planoly. Later is visual planner, link in bio and user-generated content tools, built around the Instagram grid. Planoly is the original Instagram grid planner, now with TikTok and Pinterest, for creators who care about the feed aesthetic. On price, Planoly starts lower at $16 / mo. Later publishes to 9 networks and Planoly to 8.
Later grew up as an Instagram planner and it still shows in the best way: the visual grid preview, the media library and the link-in-bio page are the most polished in the category. It now covers TikTok, Pinterest, Facebook, LinkedIn, X, YouTube, Threads and Snapchat, so it works as a general scheduler for brands where Instagram comes first.
Read the full Later review →Planoly was the first drag-and-drop Instagram grid planner and it remains one of the best for creators who plan their feed visually. It has expanded to TikTok, Pinterest, Facebook, X, LinkedIn, YouTube and Threads, and includes a link-in-bio page and AI caption help.
Read the full Planoly review →