Later
Checked 5 Oct 2026Visual planner, link in bio and user-generated content tools, built around the Instagram grid.
Our verdict
Later grew up as an Instagram planner and it still shows in the best way: the visual grid preview, the media library and the link-in-bio page are the most polished in the category. It now covers TikTok, Pinterest, Facebook, LinkedIn, X, YouTube, Threads and Snapchat, so it works as a general scheduler for brands where Instagram comes first.
Pricing is per "social set" (one profile per network), which suits single brands and gets expensive for agencies. Approvals and analytics beyond the basics need the Growth plan or above.
Supported platforms
Pricing
Per social set, billed monthly · checked 5 Oct 2026| Plan | Price | Channels | Users | Notable |
|---|---|---|---|---|
| Starter | $25 / mo | 1 social set | 1 | 30 posts per profile, basic analytics, link in bio |
| Growth | $45 / mo | 3 social sets | 3 | 150 posts per profile, approvals, 1 year of analytics |
| Advanced | $80 / mo | 6 social sets | 6 | Unlimited posts, best-time suggestions, team roles |
No free plan; 14-day trial.
Features
User reviews
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