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Buffer

Editor's pickChecked 5 Oct 2026

The simplest way to queue posts across every major network, with the most generous free plan in the category.

4.7 editorial scoreNo user reviews yetFounded 2010 · Remote (San Francisco)buffer.com
Pricing
Free · paid from $6 / channel / mo
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Our verdict

Buffer is the tool we recommend first to anyone who does not already know what they need. The composer is the cleanest in the category, the queue model is easy to understand, and the free plan covers three channels with ten posts each, which is enough to run a small personal brand.

Per-channel pricing is the catch. Three channels on Essentials cost $18 a month; ten channels cost $60, which is more than flat-rate competitors like Publer or Metricool. Analytics are thin and there is no inbox, so larger teams usually outgrow it.

Pros
Free plan covers 3 channels and 10 queued posts each
Cleanest composer in the category; nothing to learn
Per-channel pricing scales down for small accounts
Reliable publishing to Threads, Bluesky and Mastodon
Cons
No approval workflow below the Team plan
Analytics are thin compared with Metricool or Sprout
No inbox or community management
Per-channel pricing gets expensive past five channels

Pricing

Per channel, billed monthly · checked 5 Oct 2026
PlanPriceChannelsUsersNotable
Free$03110 scheduled posts per channel, landing page builder
Essentials$6 / channel / moUnlimited12,000 scheduled posts per channel, AI assistant, analytics
Team$12 / channel / moUnlimitedUnlimitedApproval workflow, draft collaboration, custom reports

Free plan: 3 channels, 10 queued posts per channel.

Features

Content calendarYes
Approval workflowTeam plan
AI caption writingYes
Best time to postYes
Bulk upload (CSV)No
Evergreen recyclingNo
Analytics & reportsBasic
Social inboxNo
Link in bio pageYes
First commentYes
Mobile appiOS, Android
Browser extensionYes
API accessNo
White-label reportsNo
Client workspacesNo

User reviews

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Free plan: 3 channels, 10 queued posts per channel. Paid plans from $6 / channel / mo.
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