Brandwatch Social Media Management
Checked 17 Oct 2026Falcon.io inside the Brandwatch suite: unified calendar, approval flows, Iris AI and an inbox, priced on quote.
Our verdict
Brandwatch Social Media Management is the former Falcon.io: a unified calendar showing organic and paid posts, approval flows tied to user roles, a shared asset library, the Iris AI writing assistant, a link-in-bio page and iOS and Android apps. Suite customers get unlimited channels.
It is demo-only with no published prices, and the publishing side is sold alongside Brandwatch listening, so it makes sense only if you want both. Teams that just need scheduling and approvals will find Agorapulse or Sprout Social simpler to buy.
Supported platforms
Pricing
No public prices; 'standard to enterprise plans' sold by demo · checked 17 Oct 2026| Plan | Price | Channels | Users | Notable |
|---|---|---|---|---|
| Social Media Management | Custom | Unlimited for suite customers | Not stated | Publish, Engage, Measure, Benchmark, Listen modules; organic and paid in one calendar |
No free plan; demo only, no trial advertised.
Features
User reviews
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