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Hootsuite

Checked 5 Oct 2026

The original enterprise suite: inbox, listening and compliance features for large marketing teams, at an enterprise price.

4.1 editorial scoreNo user reviews yetFounded 2008 · Vancouver, Canadahootsuite.com
Pricing
$99 / mo
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Our verdict

Hootsuite is the safe choice for large teams that need a unified inbox, social listening and the paperwork that comes with enterprise procurement. The dashboard has been rebuilt over the last few years and is far less cluttered than it used to be, and OwlyWriter AI is a competent assistant.

The problem is price. The cheapest plan is $99 a month for one user, with no free tier, and the features that distinguish Hootsuite (listening, advanced analytics) sit on higher tiers or add-ons. Small teams get the same scheduling for a fifth of the cost elsewhere.

Pros
Unified inbox across networks
Social listening available (add-on)
Mature approvals, roles and audit trail
Bulk CSV scheduling
Cons
No free plan and the entry plan is $99 for one user
Listening and advanced analytics cost extra
No Bluesky or Mastodon support
Overkill for teams that only need scheduling

Pricing

Billed monthly; cheaper annually · checked 5 Oct 2026
PlanPriceChannelsUsersNotable
Professional$99 / mo101Unlimited scheduling, best-time suggestions, inbox, AI writer
Team$249 / mo203Approvals, team assignments, roles and permissions
EnterpriseCustom50+5+Listening, SSO, advanced analytics, dedicated support

No free plan; 30-day trial.

Features

Content calendarYes
Approval workflowYes
AI caption writingOwlyWriter AI
Best time to postYes
Bulk upload (CSV)Yes
Evergreen recyclingNo
Analytics & reportsAdvanced
Social inboxYes
Link in bio pageNo
First commentYes
Mobile appiOS, Android
Browser extensionYes
API accessEnterprise
White-label reportsNo
Client workspacesNo

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