Lately
Checked 17 Oct 2026AI that turns long-form text, audio and video into dozens of social posts in your voice; cheap to start, expensive to schedule.
Our verdict
Lately's pitch is repurposing: feed it a blog post, podcast or webinar and its voice model writes a batch of social posts that sound like you. Starter is $19 a month for 5 channels and 1 seat, publishing to LinkedIn, X, Facebook Pages and Instagram business accounts. Growth adds a full calendar, AI-optimized scheduling, analytics and limited approvals.
The pricing gap is the problem: Starter has no calendar or analytics, and Growth is $239 a month. FeedHive does AI repurposing with scheduling for far less; Ocoya and ContentStudio are cheaper all-rounders. Buy Lately only if the voice model matters.
Supported platforms
Pricing
Billed monthly; $14 / mo billed annually · checked 17 Oct 2026| Plan | Price | Channels | Users | Notable |
|---|---|---|---|---|
| Starter | $19 / mo | 5 | 1 | 1 voice model; repurpose long-form text, audio and video into posts; $14 / mo annually |
| Growth | $239 / mo | 25 | 5 | Full calendar, AI-optimized scheduling, performance analytics, RSS feeds, limited approvals, brand voice editing; $199 / mo annually |
| Enterprise | Custom | Unlimited | Unlimited | Unlimited voice models, multi-client governance, employee advocacy, YouTube publishing, language adaptation |
No free plan; Starter offers 'try now for free' (length not stated).
Features
User reviews
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