33 tools that publish to Facebook Pages (and in some cases Groups), including link posts, photo albums, Reels and Stories.
Calendar-first collaboration with post ideas, approvals and a clean workflow from draft to publish.
Agency scheduler at a solo-creator price, with client approvals, an inbox and a generous free plan.
Open-source scheduler you can self-host, with a hosted plan if you would rather not.
Value-priced agency scheduler with bulk upload, client approvals and white-label reports.
Premium enterprise platform with the best inbox and reporting in the category, priced per seat.
Scheduler with content discovery, automation recipes and an AI writer, aimed at agencies and content teams.
Growth-focused X scheduler with evergreen retweets, auto-plugs and AI hooks, now covering LinkedIn and more.
Agency scheduler with client approvals, white-label dashboards and one of the longest track records in the category.
Affordable scheduling with a smart queue and CRM integration, strongest if you already use Zoho.
Marketing calendar with social scheduling, ReQueue recycling and a free plan for one user.
Facebook is the most widely supported network in this directory, so the decision is rarely about whether a tool supports it and more about what else you need. Meta Business Suite is free and perfectly adequate if you only post to Facebook and Instagram. Third-party schedulers earn their fee when you add more networks, need approvals, or want inbox and reporting in the same place.
Group posting has been restricted by Meta and is now rare; if you rely on it, confirm support before paying.
Meta Business Suite is free and includes scheduling, a shared inbox and basic insights for Facebook and Instagram. Buffer, Publer and Metricool also include Facebook on their free plans.
Meta removed most third-party Group publishing in 2024. A few tools still support it for groups you administer; check the profile page for the current status.
Most of the larger tools publish Reels directly. Story support is more limited and often restricted to plain photos or videos.