Hootsuite vs Metricool
Side-by-side pricing, platforms and features, with a verdict for each type of team.
The original enterprise suite: inbox, listening and compliance features for large marketing teams, at an enterprise price.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Feature by feature
| Hootsuite | Metricool | |
|---|---|---|
| Pricing | ||
| Free plan | Trial (30 days) | Yes |
| Cheapest paid plan | $99 / mo | $18 / mo |
| Free trial | 30 days | Free plan |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts | Posts, threads |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages, groups | Pages | |
| YouTube | Videos, Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | No | Posts |
| Google Business Profile | No | Updates |
| Other networks | — | Twitch |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Yes | Advanced plan |
| AI caption writing | OwlyWriter AI | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | No | No |
| Analytics & reports | Advanced | Advanced |
| Social inbox | Yes | Yes |
| Link in bio page | No | Yes |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | No |
| API access | Enterprise | Advanced plan |
| White-label reports | No | Advanced plan |
| Client workspaces | No | Yes |
| Details | ||
| Editorial score | 4.1 / 5 | 4.6 / 5 |
| Best for | Large marketing teams that need an inbox and listening | Anyone who needs analytics with their scheduler |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2008 | 2015 |
Which should you choose?
Metricool scores 4.6 against 4.1 for Hootsuite. Hootsuite is the original enterprise suite: inbox, listening and compliance features for large marketing teams, at an enterprise price. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. On price, Metricool starts lower at $18 / mo. Hootsuite publishes to 8 networks and Metricool to 11.
Hootsuite is the safe choice for large teams that need a unified inbox, social listening and the paperwork that comes with enterprise procurement. The dashboard has been rebuilt over the last few years and is far less cluttered than it used to be, and OwlyWriter AI is a competent assistant.
Read the full Hootsuite review →Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →