Metricool vs Vista Social
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Agency features (inbox, reviews, white-label reports) at a lower price than the usual suspects.
Feature by feature
| Metricool | Vista Social | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $18 / mo | $39 / mo |
| Free trial | Free plan | 14 days |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; price scales with profiles |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Videos, Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | Posts |
| No | Subreddits | |
| Snapchat | No | Public Profiles |
| Google Business Profile | Updates | Updates, reviews |
| Other networks | Twitch | Tumblr |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | Professional plan+ |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | No | Yes |
| Analytics & reports | Advanced | Advanced |
| Social inbox | Yes | Yes |
| Link in bio page | Yes | Yes |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | Yes |
| API access | Advanced plan | Advanced plan |
| White-label reports | Advanced plan | Advanced plan |
| Client workspaces | Yes | Yes |
| Details | ||
| Editorial score | 4.6 / 5 | 4.4 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Agencies that want enterprise features without the price |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2015 | 2021 |
Which should you choose?
Metricool scores 4.6 against 4.4 for Vista Social. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Vista Social is agency features (inbox, reviews, white-label reports) at a lower price than the usual suspects. On price, Metricool starts lower at $18 / mo. Metricool publishes to 11 networks and Vista Social to 13.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →Vista Social is what you get when someone builds an Agorapulse competitor at Publer prices. It has an inbox, review management, listening, approvals, white-label reporting and one of the widest network lists in the directory, including Reddit, Snapchat and Tumblr. The free plan is enough to evaluate it with a real client.
Read the full Vista Social review →