Metricool vs Typefully
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
A beautiful writing-first scheduler for X, LinkedIn, Threads, Bluesky and Mastodon, with a free plan.
Feature by feature
| Metricool | Typefully | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $18 / mo | $15 / mo |
| Free trial | Free plan | Free plan |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | No | |
| X / Twitter | Posts, threads | Posts, threads |
| Pages and profiles | Profiles, pages, documents | |
| TikTok | Direct publish | No |
| Pages | No | |
| YouTube | Videos, Shorts | No |
| Pins | No | |
| Threads | Posts | Posts, replies |
| Bluesky | Posts | Posts, threads |
| Mastodon | No | Any instance |
| Google Business Profile | Updates | No |
| Other networks | Twitch | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | Team plan |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | No |
| Evergreen recycling | No | No |
| Analytics & reports | Advanced | Yes |
| Social inbox | Yes | No |
| Link in bio page | Yes | No |
| First comment | Yes | Auto-plug |
| Mobile app | iOS, Android | iOS |
| Browser extension | No | Yes |
| API access | Advanced plan | Yes |
| White-label reports | Advanced plan | No |
| Client workspaces | Yes | Team plan |
| Details | ||
| Editorial score | 4.6 / 5 | 4.4 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Writers and founders posting to X and LinkedIn |
| Apps | Web, iOS, Android | Web, iOS |
| Founded | 2015 | 2020 |
Which should you choose?
Metricool scores 4.6 against 4.4 for Typefully. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Typefully is a beautiful writing-first scheduler for X, LinkedIn, Threads, Bluesky and Mastodon, with a free plan. On price, Typefully starts lower at $15 / mo. Metricool publishes to 11 networks and Typefully to 5.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →Typefully is the nicest place to write a thread. The editor is distraction-free, previews are exact, and one draft publishes to X, LinkedIn, Threads, Bluesky and Mastodon. The AI assistant rewrites in your voice, the analytics show what works, and the free plan is enough for a personal account.
Read the full Typefully review →