Metricool vs Taplio
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
LinkedIn-only growth tool with AI writing, viral post inspiration, scheduling and lead tracking.
Feature by feature
| Metricool | Taplio | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Trial (7 days) |
| Cheapest paid plan | $18 / mo | $39 / mo |
| Free trial | Free plan | 7 days |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | No | |
| X / Twitter | Posts, threads | No |
| Pages and profiles | Profiles, pages, documents, carousels | |
| TikTok | Direct publish | No |
| Pages | No | |
| YouTube | Videos, Shorts | No |
| Pins | No | |
| Threads | Posts | No |
| Bluesky | Posts | No |
| Google Business Profile | Updates | No |
| Other networks | Twitch | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | No |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | No |
| Evergreen recycling | No | No |
| Analytics & reports | Advanced | Yes |
| Social inbox | Yes | No |
| Link in bio page | Yes | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | No |
| Browser extension | No | Yes |
| API access | Advanced plan | No |
| White-label reports | Advanced plan | No |
| Client workspaces | Yes | Pro plan |
| Details | ||
| Editorial score | 4.6 / 5 | 4.0 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Founders and sales teams on LinkedIn |
| Apps | Web, iOS, Android | Web, Chrome extension |
| Founded | 2015 | 2021 |
Which should you choose?
Metricool scores 4.6 against 4.0 for Taplio. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Taplio is linkedIn-only growth tool with AI writing, viral post inspiration, scheduling and lead tracking. On price, Metricool starts lower at $18 / mo. Metricool publishes to 11 networks and Taplio to 1.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →Taplio is for people building a personal brand on LinkedIn. It drafts posts in your voice, surfaces viral posts in your niche for inspiration, schedules with best-time suggestions, auto-plugs a first comment and tracks who engages so you can follow up. The Chrome extension adds analytics inside LinkedIn.
Read the full Taplio review →