Metricool vs Tailwind
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Pinterest-first scheduler with interval pinning, SmartLoop recycling and an AI ghostwriter.
Feature by feature
| Metricool | Tailwind | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $18 / mo | $24.99 / mo |
| Free trial | Free plan | Free plan |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts, threads | No |
| Pages and profiles | No | |
| TikTok | Direct publish | No |
| Pages | Pages | |
| YouTube | Videos, Shorts | No |
| Pins | Pins, interval pinning, boards | |
| Threads | Posts | No |
| Bluesky | Posts | No |
| Google Business Profile | Updates | No |
| Other networks | Twitch | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | No |
| AI caption writing | Yes | Ghostwriter |
| Best time to post | Yes | SmartSchedule |
| Bulk upload (CSV) | Yes | No |
| Evergreen recycling | No | SmartLoop |
| Analytics & reports | Advanced | Yes |
| Social inbox | Yes | No |
| Link in bio page | Yes | Smart.bio |
| First comment | Yes | No |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | Yes |
| API access | Advanced plan | No |
| White-label reports | Advanced plan | No |
| Client workspaces | Yes | No |
| Details | ||
| Editorial score | 4.6 / 5 | 4.0 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Pinterest marketers |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2015 | 2011 |
Which should you choose?
Metricool scores 4.6 against 4.0 for Tailwind. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Tailwind is pinterest-first scheduler with interval pinning, SmartLoop recycling and an AI ghostwriter. On price, Metricool starts lower at $18 / mo. Metricool publishes to 11 networks and Tailwind to 3.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →If Pinterest drives your traffic, Tailwind is still the specialist: interval pinning to many boards, SmartLoop recycling of evergreen Pins, Communities for shared reach and analytics tuned to Pinterest. Instagram and Facebook are covered too, and the Ghostwriter AI handles captions and even email copy.
Read the full Tailwind review →