Metricool vs Social Champ
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Budget all-rounder with bulk upload, recycling, an inbox and a free plan for three accounts.
Feature by feature
| Metricool | Social Champ | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $18 / mo | $29 / mo |
| Free trial | Free plan | 7 days |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages, groups | |
| YouTube | Videos, Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | Posts |
| Mastodon | No | Any instance |
| Google Business Profile | Updates | Updates |
| Other networks | Twitch | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | Business plan |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | No | Yes |
| Analytics & reports | Advanced | Yes |
| Social inbox | Yes | Yes |
| Link in bio page | Yes | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | Yes |
| API access | Advanced plan | No |
| White-label reports | Advanced plan | Agency plan |
| Client workspaces | Yes | Yes |
| Details | ||
| Editorial score | 4.6 / 5 | 4.0 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Small businesses on a budget |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2015 | 2016 |
Which should you choose?
Metricool scores 4.6 against 4.0 for Social Champ. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Social Champ is budget all-rounder with bulk upload, recycling, an inbox and a free plan for three accounts. On price, Metricool starts lower at $18 / mo. Metricool publishes to 11 networks and Social Champ to 11.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →Social Champ covers the whole checklist at a low price: bulk CSV upload, recycling, an inbox, analytics, AI captions and support for Mastodon, Bluesky and Threads. The free plan allows three accounts and the Champion plan is one of the cheapest ways to get an inbox.
Read the full Social Champ review →