Metricool vs Planoly
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
The original Instagram grid planner, now with TikTok and Pinterest, for creators who care about the feed aesthetic.
Feature by feature
| Metricool | Planoly | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Trial (7 days) |
| Cheapest paid plan | $18 / mo | $16 / mo |
| Free trial | Free plan | 7 days |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories, grid preview | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Videos, Shorts | Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | No |
| Google Business Profile | Updates | No |
| Other networks | Twitch | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | No |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Growth plan+ |
| Bulk upload (CSV) | Yes | Pro plan |
| Evergreen recycling | No | No |
| Analytics & reports | Advanced | Basic |
| Social inbox | Yes | No |
| Link in bio page | Yes | Yes |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | No |
| API access | Advanced plan | No |
| White-label reports | Advanced plan | No |
| Client workspaces | Yes | No |
| Details | ||
| Editorial score | 4.6 / 5 | 4.4 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Creators who plan their Instagram grid |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2015 | 2016 |
Which should you choose?
Metricool scores 4.6 against 4.4 for Planoly. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Planoly is the original Instagram grid planner, now with TikTok and Pinterest, for creators who care about the feed aesthetic. On price, Planoly starts lower at $16 / mo. Metricool publishes to 11 networks and Planoly to 8.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →Planoly was the first drag-and-drop Instagram grid planner and it remains one of the best for creators who plan their feed visually. It has expanded to TikTok, Pinterest, Facebook, X, LinkedIn, YouTube and Threads, and includes a link-in-bio page and AI caption help.
Read the full Planoly review →