Metricool vs Planable
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Built around client approvals: comment, approve and publish from one pixel-perfect draft.
Feature by feature
| Metricool | Planable | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $18 / mo | $33 / user / mo |
| Free trial | Free plan | Free plan |
| Pricing model | Billed monthly; cheaper annually | Per user, billed monthly |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Videos, Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | No |
| Google Business Profile | Updates | Updates |
| Other networks | Twitch | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | Yes, multi-level |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | No |
| Bulk upload (CSV) | Yes | No |
| Evergreen recycling | No | No |
| Analytics & reports | Advanced | Pro plan |
| Social inbox | Yes | No |
| Link in bio page | Yes | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | No |
| API access | Advanced plan | No |
| White-label reports | Advanced plan | No |
| Client workspaces | Yes | Yes |
| Details | ||
| Editorial score | 4.6 / 5 | 4.5 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Agencies and teams with client approvals |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2015 | 2016 |
Which should you choose?
Metricool scores 4.6 against 4.5 for Planable. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Planable is built around client approvals: comment, approve and publish from one pixel-perfect draft. On price, Metricool starts lower at $18 / mo. Metricool publishes to 11 networks and Planable to 9.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →Planable is the tool to pick when the hard part of your week is getting posts approved, not publishing them. Drafts render exactly as they will look on each network, reviewers comment inline, and approvals can be single or multi-level with guest approvers who do not need a seat. The free plan gives you 50 posts to try it with a real client.
Read the full Planable review →