Metricool vs Pallyy
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Agency scheduler at a solo-creator price, with client approvals, an inbox and a generous free plan.
Feature by feature
| Metricool | Pallyy | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $18 / mo | $25 / mo |
| Free trial | Free plan | Free plan |
| Pricing model | Billed monthly; cheaper annually | Per social set, unlimited users |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories, grid preview | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Videos, Shorts | Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | Posts |
| Google Business Profile | Updates | Updates |
| Other networks | Twitch | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | Client approvals |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | No | No |
| Analytics & reports | Advanced | Yes |
| Social inbox | Yes | Yes |
| Link in bio page | Yes | Yes |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | No |
| API access | Advanced plan | No |
| White-label reports | Advanced plan | Reports |
| Client workspaces | Yes | Yes |
| Details | ||
| Editorial score | 4.6 / 5 | 4.3 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Small agencies and freelancers |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2015 | 2018 |
Which should you choose?
Metricool scores 4.6 against 4.3 for Pallyy. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Pallyy is agency scheduler at a solo-creator price, with client approvals, an inbox and a generous free plan. On price, Metricool starts lower at $18 / mo. Metricool publishes to 11 networks and Pallyy to 10.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →Pallyy is the best-kept secret in the agency category. For $25 per social set you get unlimited users, client approvals, a comment inbox, white-label reports and a visual grid planner. The free plan covers one social set with 15 posts a month, which is enough to run a small account indefinitely.
Read the full Pallyy review →