Metricool vs Ocoya
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
AI-first scheduler that generates captions, hashtags and images from a prompt, with a Canva-style editor.
Feature by feature
| Metricool | Ocoya | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Trial (7 days) |
| Cheapest paid plan | $18 / mo | $15 / mo |
| Free trial | Free plan | 7 days |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Videos, Shorts | Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | No |
| Google Business Profile | Updates | Updates |
| Other networks | Twitch | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | Gold plan+ |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | No | No |
| Analytics & reports | Advanced | Yes |
| Social inbox | Yes | No |
| Link in bio page | Yes | No |
| First comment | Yes | No |
| Mobile app | iOS, Android | No |
| Browser extension | No | No |
| API access | Advanced plan | Diamond plan |
| White-label reports | Advanced plan | Diamond plan |
| Client workspaces | Yes | Silver plan+ |
| Details | ||
| Editorial score | 4.6 / 5 | 4.0 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Small teams that want AI to draft everything |
| Apps | Web, iOS, Android | Web |
| Founded | 2015 | 2021 |
Which should you choose?
Metricool scores 4.6 against 4.0 for Ocoya. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Ocoya is aI-first scheduler that generates captions, hashtags and images from a prompt, with a Canva-style editor. On price, Ocoya starts lower at $15 / mo. Metricool publishes to 11 networks and Ocoya to 9.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →Ocoya leads with AI: describe a post and it drafts the copy, picks hashtags, generates an image and schedules it. The built-in design editor and template library make it a quick way to produce branded posts without another tool. Approvals and workspaces arrive on the mid plans.
Read the full Ocoya review →