Metricool vs Missinglettr
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Turns blog posts into year-long drip campaigns of social posts automatically.
Feature by feature
| Metricool | Missinglettr | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $18 / mo | $19 / mo |
| Free trial | Free plan | 14 days |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | No |
| Pages | Pages | |
| YouTube | Videos, Shorts | No |
| Pins | No | |
| Threads | Posts | No |
| Bluesky | Posts | Posts |
| Google Business Profile | Updates | Updates |
| Other networks | Twitch | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Advanced plan | Pro plan |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | No |
| Bulk upload (CSV) | Yes | No |
| Evergreen recycling | No | Drip campaigns |
| Analytics & reports | Advanced | Basic |
| Social inbox | Yes | No |
| Link in bio page | Yes | No |
| First comment | Yes | No |
| Mobile app | iOS, Android | No |
| Browser extension | No | No |
| API access | Advanced plan | No |
| White-label reports | Advanced plan | No |
| Client workspaces | Yes | Pro plan |
| Details | ||
| Editorial score | 4.6 / 5 | 3.9 / 5 |
| Best for | Anyone who needs analytics with their scheduler | Bloggers who want automatic promotion |
| Apps | Web, iOS, Android | Web |
| Founded | 2015 | 2016 |
Which should you choose?
Metricool scores 4.6 against 3.9 for Missinglettr. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. Missinglettr is turns blog posts into year-long drip campaigns of social posts automatically. On price, Metricool starts lower at $18 / mo. Metricool publishes to 11 networks and Missinglettr to 6.
Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →Missinglettr does one thing well: give it a blog RSS feed and it drafts a campaign of social posts for each article, spread over the following year, with quotes and images pulled from the content. For bloggers and content teams that want promotion on autopilot it saves real time.
Read the full Missinglettr review →