Meta Business Suite vs Metricool
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Meta's free native tool for scheduling, inbox and insights across Facebook and Instagram.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Feature by feature
| Meta Business Suite | Metricool | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Free | $18 / mo |
| Free trial | Not needed | Free plan |
| Pricing model | No paid plans | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | No | Posts, threads |
| No | Pages and profiles | |
| TikTok | No | Direct publish |
| Pages, Reels, Stories | Pages | |
| YouTube | No | Videos, Shorts |
| No | Pins | |
| Threads | No | Posts |
| Bluesky | No | Posts |
| Google Business Profile | No | Updates |
| Other networks | — | Twitch |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | No | Advanced plan |
| AI caption writing | Limited | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | No | Yes |
| Evergreen recycling | No | No |
| Analytics & reports | Basic | Advanced |
| Social inbox | Yes | Yes |
| Link in bio page | No | Yes |
| First comment | No | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | No |
| API access | No | Advanced plan |
| White-label reports | No | Advanced plan |
| Client workspaces | No | Yes |
| Details | ||
| Editorial score | 3.9 / 5 | 4.6 / 5 |
| Best for | Facebook and Instagram only | Anyone who needs analytics with their scheduler |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2020 | 2015 |
Which should you choose?
Metricool scores 4.6 against 3.9 for Meta Business Suite. Meta Business Suite is meta's free native tool for scheduling, inbox and insights across Facebook and Instagram. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. On price, Meta Business Suite starts lower at Free. Meta Business Suite publishes to 2 networks and Metricool to 11.
If you only post to Facebook and Instagram, you may not need a third-party scheduler at all. Meta Business Suite is free, schedules posts, Reels and Stories, has a shared inbox for comments and messages, suggests posting times and reports basic insights.
Read the full Meta Business Suite review →Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →