Later vs Publer
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Visual planner, link in bio and user-generated content tools, built around the Instagram grid.
Bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools.
Feature by feature
| Later | Publer | |
|---|---|---|
| Pricing | ||
| Free plan | Trial (14 days) | Yes |
| Cheapest paid plan | $25 / mo | $12 / mo |
| Free trial | 14 days | 7 days |
| Pricing model | Per social set, billed monthly | Billed monthly; extra accounts $4 each |
| Platforms | ||
| Posts, Reels, Stories, grid preview | Posts, Reels, Stories | |
| X / Twitter | Posts | Posts, threads |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages, groups | |
| YouTube | Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | No | Posts |
| Mastodon | No | Any instance |
| Snapchat | Public Profiles | No |
| Google Business Profile | No | Updates |
| Other networks | — | Telegram, WordPress |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Growth plan+ | Business plan |
| AI caption writing | Yes | Yes |
| Best time to post | Advanced plan | Yes |
| Bulk upload (CSV) | No | Yes |
| Evergreen recycling | No | Yes |
| Analytics & reports | Yes | Yes |
| Social inbox | Comments only | No |
| Link in bio page | Yes | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | Yes |
| API access | No | Business plan |
| White-label reports | No | No |
| Client workspaces | Agency plan | Business plan |
| Details | ||
| Editorial score | 4.5 / 5 | 4.5 / 5 |
| Best for | Instagram-first brands and creators | Creators and small businesses who want every feature cheaply |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2014 | 2012 |
Which should you choose?
Publer scores 4.5 against 4.5 for Later. Later is visual planner, link in bio and user-generated content tools, built around the Instagram grid. Publer is bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools. On price, Publer starts lower at $12 / mo. Later publishes to 9 networks and Publer to 13.
Later grew up as an Instagram planner and it still shows in the best way: the visual grid preview, the media library and the link-in-bio page are the most polished in the category. It now covers TikTok, Pinterest, Facebook, LinkedIn, X, YouTube, Threads and Snapchat, so it works as a general scheduler for brands where Instagram comes first.
Read the full Later review →Publer packs a surprising amount into a cheap plan: bulk CSV scheduling, evergreen recycling, a media library with Canva integration, AI writing and support for Mastodon, Bluesky, Threads, Telegram and WordPress alongside the usual networks. The free plan covers three accounts.
Read the full Publer review →