Hypefury vs Metricool
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Growth-focused X scheduler with evergreen retweets, auto-plugs and AI hooks, now covering LinkedIn and more.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Feature by feature
| Hypefury | Metricool | |
|---|---|---|
| Pricing | ||
| Free plan | Trial (7 days) | Yes |
| Cheapest paid plan | $19 / mo | $18 / mo |
| Free trial | 7 days | Free plan |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; cheaper annually |
| Platforms | ||
| Posts | Posts, Reels, Stories | |
| X / Twitter | Posts, threads, auto-retweet | Posts, threads |
| Profiles and pages | Pages and profiles | |
| TikTok | No | Direct publish |
| Pages | Pages | |
| YouTube | No | Videos, Shorts |
| No | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | Posts |
| Google Business Profile | No | Updates |
| Other networks | — | Twitch |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | No | Advanced plan |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | Evergreen | No |
| Analytics & reports | Yes | Advanced |
| Social inbox | No | Yes |
| Link in bio page | No | Yes |
| First comment | Auto-plug | Yes |
| Mobile app | No | iOS, Android |
| Browser extension | No | No |
| API access | No | Advanced plan |
| White-label reports | No | Advanced plan |
| Client workspaces | Agency plan | Yes |
| Details | ||
| Editorial score | 4.2 / 5 | 4.6 / 5 |
| Best for | Creators growing on X and LinkedIn | Anyone who needs analytics with their scheduler |
| Apps | Web | Web, iOS, Android |
| Founded | 2019 | 2015 |
Which should you choose?
Metricool scores 4.6 against 4.2 for Hypefury. Hypefury is growth-focused X scheduler with evergreen retweets, auto-plugs and AI hooks, now covering LinkedIn and more. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. On price, Metricool starts lower at $18 / mo. Hypefury publishes to 6 networks and Metricool to 11.
Hypefury is built for people growing an audience on X: it recycles your best posts, auto-plugs a reply under posts that perform, schedules threads, and drafts hooks with AI. It has added LinkedIn, Instagram, Facebook, Threads and Bluesky, so one draft can go everywhere.
Read the full Hypefury review →Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →