Hootsuite vs Vista Social
Side-by-side pricing, platforms and features, with a verdict for each type of team.
The original enterprise suite: inbox, listening and compliance features for large marketing teams, at an enterprise price.
Agency features (inbox, reviews, white-label reports) at a lower price than the usual suspects.
Feature by feature
| Hootsuite | Vista Social | |
|---|---|---|
| Pricing | ||
| Free plan | Trial (30 days) | Yes |
| Cheapest paid plan | $99 / mo | $39 / mo |
| Free trial | 30 days | 14 days |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; price scales with profiles |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages, groups | Pages | |
| YouTube | Videos, Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | No | Posts |
| No | Subreddits | |
| Snapchat | No | Public Profiles |
| Google Business Profile | No | Updates, reviews |
| Other networks | — | Tumblr |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Yes | Professional plan+ |
| AI caption writing | OwlyWriter AI | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | No | Yes |
| Analytics & reports | Advanced | Advanced |
| Social inbox | Yes | Yes |
| Link in bio page | No | Yes |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | Yes |
| API access | Enterprise | Advanced plan |
| White-label reports | No | Advanced plan |
| Client workspaces | No | Yes |
| Details | ||
| Editorial score | 4.1 / 5 | 4.4 / 5 |
| Best for | Large marketing teams that need an inbox and listening | Agencies that want enterprise features without the price |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2008 | 2021 |
Which should you choose?
Vista Social scores 4.4 against 4.1 for Hootsuite. Hootsuite is the original enterprise suite: inbox, listening and compliance features for large marketing teams, at an enterprise price. Vista Social is agency features (inbox, reviews, white-label reports) at a lower price than the usual suspects. On price, Vista Social starts lower at $39 / mo. Hootsuite publishes to 8 networks and Vista Social to 13.
Hootsuite is the safe choice for large teams that need a unified inbox, social listening and the paperwork that comes with enterprise procurement. The dashboard has been rebuilt over the last few years and is far less cluttered than it used to be, and OwlyWriter AI is a competent assistant.
Read the full Hootsuite review →Vista Social is what you get when someone builds an Agorapulse competitor at Publer prices. It has an inbox, review management, listening, approvals, white-label reporting and one of the widest network lists in the directory, including Reddit, Snapchat and Tumblr. The free plan is enough to evaluate it with a real client.
Read the full Vista Social review →