CoSchedule vs Metricool
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Marketing calendar with social scheduling, ReQueue recycling and a free plan for one user.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Feature by feature
| CoSchedule | Metricool | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $19 / user / mo | $18 / mo |
| Free trial | 14 days | Free plan |
| Pricing model | Per user, billed monthly | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels | Posts, Reels, Stories | |
| X / Twitter | Posts | Posts, threads |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Videos | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | Posts |
| Mastodon | Any instance | No |
| Google Business Profile | Updates | Updates |
| Other networks | — | Twitch |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Agency Calendar | Advanced plan |
| AI caption writing | Hire Mia | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | ReQueue | No |
| Analytics & reports | Yes | Advanced |
| Social inbox | No | Yes |
| Link in bio page | No | Yes |
| First comment | No | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | No |
| API access | No | Advanced plan |
| White-label reports | Agency Calendar | Advanced plan |
| Client workspaces | Agency Calendar | Yes |
| Details | ||
| Editorial score | 4.1 / 5 | 4.6 / 5 |
| Best for | Content marketing teams | Anyone who needs analytics with their scheduler |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2013 | 2015 |
Which should you choose?
Metricool scores 4.6 against 4.1 for CoSchedule. CoSchedule is marketing calendar with social scheduling, ReQueue recycling and a free plan for one user. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. On price, Metricool starts lower at $18 / mo. CoSchedule publishes to 11 networks and Metricool to 11.
CoSchedule is a marketing calendar first and a social scheduler second, which makes it a good fit for content teams that want blog posts, email and social in one view. ReQueue automatically fills gaps with evergreen posts, the AI assistant (Hire Mia) is capable, and the Free Calendar plan covers a single user with basic scheduling.
Read the full CoSchedule review →Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →