Buffer vs Tailwind
Side-by-side pricing, platforms and features, with a verdict for each type of team.
The simplest way to queue posts across every major network, with the most generous free plan in the category.
Pinterest-first scheduler with interval pinning, SmartLoop recycling and an AI ghostwriter.
Feature by feature
| Buffer | Tailwind | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $6 / channel / mo | $24.99 / mo |
| Free trial | 14 days | Free plan |
| Pricing model | Per channel, billed monthly | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts, threads | No |
| Pages and profiles | No | |
| TikTok | Direct publish | No |
| Pages | Pages | |
| YouTube | Shorts | No |
| Pins | Pins, interval pinning, boards | |
| Threads | Posts | No |
| Bluesky | Posts | No |
| Mastodon | Any instance | No |
| Google Business Profile | Updates | No |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Team plan | No |
| AI caption writing | Yes | Ghostwriter |
| Best time to post | Yes | SmartSchedule |
| Bulk upload (CSV) | No | No |
| Evergreen recycling | No | SmartLoop |
| Analytics & reports | Basic | Yes |
| Social inbox | No | No |
| Link in bio page | Yes | Smart.bio |
| First comment | Yes | No |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | Yes |
| API access | No | No |
| White-label reports | No | No |
| Client workspaces | No | No |
| Details | ||
| Editorial score | 4.7 / 5 | 4.0 / 5 |
| Best for | Solo creators and small teams | Pinterest marketers |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2010 | 2011 |
Which should you choose?
Buffer scores 4.7 against 4.0 for Tailwind. Buffer is the simplest way to queue posts across every major network, with the most generous free plan in the category. Tailwind is pinterest-first scheduler with interval pinning, SmartLoop recycling and an AI ghostwriter. On price, Buffer starts lower at $6 / channel / mo. Buffer publishes to 11 networks and Tailwind to 3.
Buffer is the tool we recommend first to anyone who does not already know what they need. The composer is the cleanest in the category, the queue model is easy to understand, and the free plan covers three channels with ten posts each, which is enough to run a small personal brand.
Read the full Buffer review →If Pinterest drives your traffic, Tailwind is still the specialist: interval pinning to many boards, SmartLoop recycling of evergreen Pins, Communities for shared reach and analytics tuned to Pinterest. Instagram and Facebook are covered too, and the Ghostwriter AI handles captions and even email copy.
Read the full Tailwind review →