Buffer vs Sendible
Side-by-side pricing, platforms and features, with a verdict for each type of team.
The simplest way to queue posts across every major network, with the most generous free plan in the category.
Agency scheduler with client approvals, white-label dashboards and one of the longest track records in the category.
Feature by feature
| Buffer | Sendible | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Trial (14 days) |
| Cheapest paid plan | $6 / channel / mo | $29 / mo |
| Free trial | 14 days | 14 days |
| Pricing model | Per channel, billed monthly | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Shorts | Videos |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | Posts |
| Mastodon | Any instance | No |
| Google Business Profile | Updates | Updates, offers, events |
| Other networks | — | WordPress |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Team plan | Traction plan+ |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | No | Yes |
| Evergreen recycling | No | Repeat posts |
| Analytics & reports | Basic | Yes |
| Social inbox | No | Yes |
| Link in bio page | Yes | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | Yes |
| API access | No | No |
| White-label reports | No | White Label plans |
| Client workspaces | No | Traction plan+ |
| Details | ||
| Editorial score | 4.7 / 5 | 4.2 / 5 |
| Best for | Solo creators and small teams | Agencies that need white-label dashboards |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2010 | 2009 |
Which should you choose?
Buffer scores 4.7 against 4.2 for Sendible. Buffer is the simplest way to queue posts across every major network, with the most generous free plan in the category. Sendible is agency scheduler with client approvals, white-label dashboards and one of the longest track records in the category. On price, Buffer starts lower at $6 / channel / mo. Buffer publishes to 11 networks and Sendible to 11.
Buffer is the tool we recommend first to anyone who does not already know what they need. The composer is the cleanest in the category, the queue model is easy to understand, and the free plan covers three channels with ten posts each, which is enough to run a small personal brand.
Read the full Buffer review →Sendible has served agencies since 2009 and it is built around their workflow: client workspaces, approvals via email, white-label dashboards on the upper plans and reports that can be scheduled to clients automatically. It also supports Google Business Profile post types and WordPress, which matters for local-business clients.
Read the full Sendible review →