Buffer vs Planoly
Side-by-side pricing, platforms and features, with a verdict for each type of team.
The simplest way to queue posts across every major network, with the most generous free plan in the category.
The original Instagram grid planner, now with TikTok and Pinterest, for creators who care about the feed aesthetic.
Feature by feature
| Buffer | Planoly | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Trial (7 days) |
| Cheapest paid plan | $6 / channel / mo | $16 / mo |
| Free trial | 14 days | 7 days |
| Pricing model | Per channel, billed monthly | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories, grid preview | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Shorts | Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | No |
| Mastodon | Any instance | No |
| Google Business Profile | Updates | No |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Team plan | No |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Growth plan+ |
| Bulk upload (CSV) | No | Pro plan |
| Evergreen recycling | No | No |
| Analytics & reports | Basic | Basic |
| Social inbox | No | No |
| Link in bio page | Yes | Yes |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | No |
| API access | No | No |
| White-label reports | No | No |
| Client workspaces | No | No |
| Details | ||
| Editorial score | 4.7 / 5 | 4.4 / 5 |
| Best for | Solo creators and small teams | Creators who plan their Instagram grid |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2010 | 2016 |
Which should you choose?
Buffer scores 4.7 against 4.4 for Planoly. Buffer is the simplest way to queue posts across every major network, with the most generous free plan in the category. Planoly is the original Instagram grid planner, now with TikTok and Pinterest, for creators who care about the feed aesthetic. On price, Buffer starts lower at $6 / channel / mo. Buffer publishes to 11 networks and Planoly to 8.
Buffer is the tool we recommend first to anyone who does not already know what they need. The composer is the cleanest in the category, the queue model is easy to understand, and the free plan covers three channels with ten posts each, which is enough to run a small personal brand.
Read the full Buffer review →Planoly was the first drag-and-drop Instagram grid planner and it remains one of the best for creators who plan their feed visually. It has expanded to TikTok, Pinterest, Facebook, X, LinkedIn, YouTube and Threads, and includes a link-in-bio page and AI caption help.
Read the full Planoly review →