Buffer vs Ocoya
Side-by-side pricing, platforms and features, with a verdict for each type of team.
The simplest way to queue posts across every major network, with the most generous free plan in the category.
AI-first scheduler that generates captions, hashtags and images from a prompt, with a Canva-style editor.
Feature by feature
| Buffer | Ocoya | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Trial (7 days) |
| Cheapest paid plan | $6 / channel / mo | $15 / mo |
| Free trial | 14 days | 7 days |
| Pricing model | Per channel, billed monthly | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Shorts | Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | No |
| Mastodon | Any instance | No |
| Google Business Profile | Updates | Updates |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Team plan | Gold plan+ |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | No | Yes |
| Evergreen recycling | No | No |
| Analytics & reports | Basic | Yes |
| Social inbox | No | No |
| Link in bio page | Yes | No |
| First comment | Yes | No |
| Mobile app | iOS, Android | No |
| Browser extension | Yes | No |
| API access | No | Diamond plan |
| White-label reports | No | Diamond plan |
| Client workspaces | No | Silver plan+ |
| Details | ||
| Editorial score | 4.7 / 5 | 4.0 / 5 |
| Best for | Solo creators and small teams | Small teams that want AI to draft everything |
| Apps | Web, iOS, Android | Web |
| Founded | 2010 | 2021 |
Which should you choose?
Buffer scores 4.7 against 4.0 for Ocoya. Buffer is the simplest way to queue posts across every major network, with the most generous free plan in the category. Ocoya is aI-first scheduler that generates captions, hashtags and images from a prompt, with a Canva-style editor. On price, Buffer starts lower at $6 / channel / mo. Buffer publishes to 11 networks and Ocoya to 9.
Buffer is the tool we recommend first to anyone who does not already know what they need. The composer is the cleanest in the category, the queue model is easy to understand, and the free plan covers three channels with ten posts each, which is enough to run a small personal brand.
Read the full Buffer review →Ocoya leads with AI: describe a post and it drafts the copy, picks hashtags, generates an image and schedules it. The built-in design editor and template library make it a quick way to produce branded posts without another tool. Approvals and workspaces arrive on the mid plans.
Read the full Ocoya review →