Buffer vs Missinglettr
Side-by-side pricing, platforms and features, with a verdict for each type of team.
The simplest way to queue posts across every major network, with the most generous free plan in the category.
Turns blog posts into year-long drip campaigns of social posts automatically.
Feature by feature
| Buffer | Missinglettr | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $6 / channel / mo | $19 / mo |
| Free trial | 14 days | 14 days |
| Pricing model | Per channel, billed monthly | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | No |
| Pages | Pages | |
| YouTube | Shorts | No |
| Pins | No | |
| Threads | Posts | No |
| Bluesky | Posts | Posts |
| Mastodon | Any instance | No |
| Google Business Profile | Updates | Updates |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Team plan | Pro plan |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | No |
| Bulk upload (CSV) | No | No |
| Evergreen recycling | No | Drip campaigns |
| Analytics & reports | Basic | Basic |
| Social inbox | No | No |
| Link in bio page | Yes | No |
| First comment | Yes | No |
| Mobile app | iOS, Android | No |
| Browser extension | Yes | No |
| API access | No | No |
| White-label reports | No | No |
| Client workspaces | No | Pro plan |
| Details | ||
| Editorial score | 4.7 / 5 | 3.9 / 5 |
| Best for | Solo creators and small teams | Bloggers who want automatic promotion |
| Apps | Web, iOS, Android | Web |
| Founded | 2010 | 2016 |
Which should you choose?
Buffer scores 4.7 against 3.9 for Missinglettr. Buffer is the simplest way to queue posts across every major network, with the most generous free plan in the category. Missinglettr is turns blog posts into year-long drip campaigns of social posts automatically. On price, Buffer starts lower at $6 / channel / mo. Buffer publishes to 11 networks and Missinglettr to 6.
Buffer is the tool we recommend first to anyone who does not already know what they need. The composer is the cleanest in the category, the queue model is easy to understand, and the free plan covers three channels with ten posts each, which is enough to run a small personal brand.
Read the full Buffer review →Missinglettr does one thing well: give it a blog RSS feed and it drafts a campaign of social posts for each article, spread over the following year, with quotes and images pulled from the content. For bloggers and content teams that want promotion on autopilot it saves real time.
Read the full Missinglettr review →