Buffer vs Loomly
Side-by-side pricing, platforms and features, with a verdict for each type of team.
The simplest way to queue posts across every major network, with the most generous free plan in the category.
Calendar-first collaboration with post ideas, approvals and a clean workflow from draft to publish.
Feature by feature
| Buffer | Loomly | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Trial (15 days) |
| Cheapest paid plan | $6 / channel / mo | $42 / mo |
| Free trial | 14 days | 15 days |
| Pricing model | Per channel, billed monthly | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | No |
| Mastodon | Any instance | No |
| Snapchat | No | Public Profiles |
| Google Business Profile | Updates | Updates |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Team plan | Yes |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | No | No |
| Evergreen recycling | No | No |
| Analytics & reports | Basic | Yes |
| Social inbox | No | Yes |
| Link in bio page | Yes | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | No |
| API access | No | No |
| White-label reports | No | Premium plan |
| Client workspaces | No | Yes |
| Details | ||
| Editorial score | 4.7 / 5 | 4.3 / 5 |
| Best for | Solo creators and small teams | Teams that want approvals on every plan |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2010 | 2016 |
Which should you choose?
Buffer scores 4.7 against 4.3 for Loomly. Buffer is the simplest way to queue posts across every major network, with the most generous free plan in the category. Loomly is calendar-first collaboration with post ideas, approvals and a clean workflow from draft to publish. On price, Buffer starts lower at $6 / channel / mo. Buffer publishes to 11 networks and Loomly to 10.
Buffer is the tool we recommend first to anyone who does not already know what they need. The composer is the cleanest in the category, the queue model is easy to understand, and the free plan covers three channels with ten posts each, which is enough to run a small personal brand.
Read the full Buffer review →Loomly is organised around calendars, each with its own team, approval flow and brand assets, which makes it a natural fit for agencies and in-house teams juggling several brands. The post builder suggests ideas, flags platform best practices and previews every network. Approvals are included on every plan.
Read the full Loomly review →