Agorapulse vs Metricool
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Inbox-first social management for agencies and mid-size teams, with listening and strong reporting.
Scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful.
Feature by feature
| Agorapulse | Metricool | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $79 / user / mo | $18 / mo |
| Free trial | 30 days | Free plan |
| Pricing model | Per user, billed monthly | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts | Posts, threads |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Videos, Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | Posts |
| Google Business Profile | Updates, reviews | Updates |
| Other networks | — | Twitch |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Professional plan+ | Advanced plan |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | No | No |
| Analytics & reports | Advanced | Advanced |
| Social inbox | Yes | Yes |
| Link in bio page | No | Yes |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | No |
| API access | Advanced plan | Advanced plan |
| White-label reports | Reports | Advanced plan |
| Client workspaces | Shared calendars | Yes |
| Details | ||
| Editorial score | 4.3 / 5 | 4.6 / 5 |
| Best for | Agencies and teams that live in the inbox | Anyone who needs analytics with their scheduler |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2011 | 2015 |
Which should you choose?
Metricool scores 4.6 against 4.3 for Agorapulse. Agorapulse is inbox-first social management for agencies and mid-size teams, with listening and strong reporting. Metricool is scheduling plus analytics and ad reporting in one dashboard, with a free tier that is actually useful. On price, Metricool starts lower at $18 / mo. Agorapulse publishes to 10 networks and Metricool to 11.
Agorapulse is the mid-market answer to Sprout Social: a unified inbox with assignment and automation, publishing with approvals, listening, and reports that clients actually read. Pricing is per user, which is manageable for teams under ten, and there is a limited free plan.
Read the full Agorapulse review →Metricool is the best value tool in the directory. The free plan gives you one brand with scheduling and real analytics; the Starter plan adds competitor tracking, best-time heatmaps and ad reporting for Meta, Google and TikTok ads at a price most competitors charge for scheduling alone.
Read the full Metricool review →