Agorapulse vs Hootsuite
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Inbox-first social management for agencies and mid-size teams, with listening and strong reporting.
The original enterprise suite: inbox, listening and compliance features for large marketing teams, at an enterprise price.
Feature by feature
| Agorapulse | Hootsuite | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Trial (30 days) |
| Cheapest paid plan | $79 / user / mo | $99 / mo |
| Free trial | 30 days | 30 days |
| Pricing model | Per user, billed monthly | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages, groups | |
| YouTube | Videos, Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | No |
| Google Business Profile | Updates, reviews | No |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Professional plan+ | Yes |
| AI caption writing | Yes | OwlyWriter AI |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | Yes | Yes |
| Evergreen recycling | No | No |
| Analytics & reports | Advanced | Advanced |
| Social inbox | Yes | Yes |
| Link in bio page | No | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | Yes |
| API access | Advanced plan | Enterprise |
| White-label reports | Reports | No |
| Client workspaces | Shared calendars | No |
| Details | ||
| Editorial score | 4.3 / 5 | 4.1 / 5 |
| Best for | Agencies and teams that live in the inbox | Large marketing teams that need an inbox and listening |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2011 | 2008 |
Which should you choose?
Agorapulse scores 4.3 against 4.1 for Hootsuite. Agorapulse is inbox-first social management for agencies and mid-size teams, with listening and strong reporting. Hootsuite is the original enterprise suite: inbox, listening and compliance features for large marketing teams, at an enterprise price. On price, Agorapulse starts lower at $79 / user / mo. Agorapulse publishes to 10 networks and Hootsuite to 8.
Agorapulse is the mid-market answer to Sprout Social: a unified inbox with assignment and automation, publishing with approvals, listening, and reports that clients actually read. Pricing is per user, which is manageable for teams under ten, and there is a limited free plan.
Read the full Agorapulse review →Hootsuite is the safe choice for large teams that need a unified inbox, social listening and the paperwork that comes with enterprise procurement. The dashboard has been rebuilt over the last few years and is far less cluttered than it used to be, and OwlyWriter AI is a competent assistant.
Read the full Hootsuite review →