Publer vs Zoho Social
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools.
Affordable scheduling with a smart queue and CRM integration, strongest if you already use Zoho.
Feature by feature
| Publer | Zoho Social | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $12 / mo | $15 / mo |
| Free trial | 7 days | 15 days |
| Pricing model | Billed monthly; extra accounts $4 each | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts, threads | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages, groups | Pages | |
| YouTube | Videos, Shorts | Videos |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | Posts | Posts |
| Mastodon | Any instance | Any instance |
| Google Business Profile | Updates | Updates |
| Other networks | Telegram, WordPress | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Business plan | Premium plan |
| AI caption writing | Yes | Zia |
| Best time to post | Yes | SmartQ |
| Bulk upload (CSV) | Yes | Professional plan+ |
| Evergreen recycling | Yes | Repeat posts |
| Analytics & reports | Yes | Professional plan+ |
| Social inbox | No | Yes |
| Link in bio page | No | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | zShare |
| API access | Business plan | No |
| White-label reports | No | Agency plans |
| Client workspaces | Business plan | Agency plans |
| Details | ||
| Editorial score | 4.5 / 5 | 4.2 / 5 |
| Best for | Creators and small businesses who want every feature cheaply | Small businesses, especially Zoho users |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2012 | 2015 |
Which should you choose?
Publer scores 4.5 against 4.2 for Zoho Social. Publer is bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools. Zoho Social is affordable scheduling with a smart queue and CRM integration, strongest if you already use Zoho. On price, Publer starts lower at $12 / mo. Publer publishes to 13 networks and Zoho Social to 11.
Publer packs a surprising amount into a cheap plan: bulk CSV scheduling, evergreen recycling, a media library with Canva integration, AI writing and support for Mastodon, Bluesky, Threads, Telegram and WordPress alongside the usual networks. The free plan covers three accounts.
Read the full Publer review →Zoho Social is a competent, cheap scheduler with a predictive SmartQ posting queue, a decent inbox and Zoho CRM integration that no competitor matches. The Standard plan is one of the cheapest paid tiers in the directory, and agency plans bundle client workspaces and white-label reports.
Read the full Zoho Social review →