Publer vs Tailwind
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools.
Pinterest-first scheduler with interval pinning, SmartLoop recycling and an AI ghostwriter.
Feature by feature
| Publer | Tailwind | |
|---|---|---|
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $12 / mo | $24.99 / mo |
| Free trial | 7 days | Free plan |
| Pricing model | Billed monthly; extra accounts $4 each | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts, threads | No |
| Pages and profiles | No | |
| TikTok | Direct publish | No |
| Pages, groups | Pages | |
| YouTube | Videos, Shorts | No |
| Pins | Pins, interval pinning, boards | |
| Threads | Posts | No |
| Bluesky | Posts | No |
| Mastodon | Any instance | No |
| Google Business Profile | Updates | No |
| Other networks | Telegram, WordPress | — |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Business plan | No |
| AI caption writing | Yes | Ghostwriter |
| Best time to post | Yes | SmartSchedule |
| Bulk upload (CSV) | Yes | No |
| Evergreen recycling | Yes | SmartLoop |
| Analytics & reports | Yes | Yes |
| Social inbox | No | No |
| Link in bio page | No | Smart.bio |
| First comment | Yes | No |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | Yes | Yes |
| API access | Business plan | No |
| White-label reports | No | No |
| Client workspaces | Business plan | No |
| Details | ||
| Editorial score | 4.5 / 5 | 4.0 / 5 |
| Best for | Creators and small businesses who want every feature cheaply | Pinterest marketers |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2012 | 2011 |
Which should you choose?
Publer scores 4.5 against 4.0 for Tailwind. Publer is bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools. Tailwind is pinterest-first scheduler with interval pinning, SmartLoop recycling and an AI ghostwriter. On price, Publer starts lower at $12 / mo. Publer publishes to 13 networks and Tailwind to 3.
Publer packs a surprising amount into a cheap plan: bulk CSV scheduling, evergreen recycling, a media library with Canva integration, AI writing and support for Mastodon, Bluesky, Threads, Telegram and WordPress alongside the usual networks. The free plan covers three accounts.
Read the full Publer review →If Pinterest drives your traffic, Tailwind is still the specialist: interval pinning to many boards, SmartLoop recycling of evergreen Pins, Communities for shared reach and analytics tuned to Pinterest. Instagram and Facebook are covered too, and the Ghostwriter AI handles captions and even email copy.
Read the full Tailwind review →