Planoly vs Publer
Side-by-side pricing, platforms and features, with a verdict for each type of team.
The original Instagram grid planner, now with TikTok and Pinterest, for creators who care about the feed aesthetic.
Bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools.
Feature by feature
| Planoly | Publer | |
|---|---|---|
| Pricing | ||
| Free plan | Trial (7 days) | Yes |
| Cheapest paid plan | $16 / mo | $12 / mo |
| Free trial | 7 days | 7 days |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; extra accounts $4 each |
| Platforms | ||
| Posts, Reels, Stories, grid preview | Posts, Reels, Stories | |
| X / Twitter | Posts | Posts, threads |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages, groups | |
| YouTube | Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | No | Posts |
| Mastodon | No | Any instance |
| Google Business Profile | No | Updates |
| Other networks | — | Telegram, WordPress |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | No | Business plan |
| AI caption writing | Yes | Yes |
| Best time to post | Growth plan+ | Yes |
| Bulk upload (CSV) | Pro plan | Yes |
| Evergreen recycling | No | Yes |
| Analytics & reports | Basic | Yes |
| Social inbox | No | No |
| Link in bio page | Yes | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | Yes |
| API access | No | Business plan |
| White-label reports | No | No |
| Client workspaces | No | Business plan |
| Details | ||
| Editorial score | 4.4 / 5 | 4.5 / 5 |
| Best for | Creators who plan their Instagram grid | Creators and small businesses who want every feature cheaply |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2016 | 2012 |
Which should you choose?
Publer scores 4.5 against 4.4 for Planoly. Planoly is the original Instagram grid planner, now with TikTok and Pinterest, for creators who care about the feed aesthetic. Publer is bulk scheduling, recycling and a media library at a creator-friendly price, with the widest network list of the budget tools. On price, Publer starts lower at $12 / mo. Planoly publishes to 8 networks and Publer to 13.
Planoly was the first drag-and-drop Instagram grid planner and it remains one of the best for creators who plan their feed visually. It has expanded to TikTok, Pinterest, Facebook, X, LinkedIn, YouTube and Threads, and includes a link-in-bio page and AI caption help.
Read the full Planoly review →Publer packs a surprising amount into a cheap plan: bulk CSV scheduling, evergreen recycling, a media library with Canva integration, AI writing and support for Mastodon, Bluesky, Threads, Telegram and WordPress alongside the usual networks. The free plan covers three accounts.
Read the full Publer review →