Loomly vs Sendible
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Calendar-first collaboration with post ideas, approvals and a clean workflow from draft to publish.
Agency scheduler with client approvals, white-label dashboards and one of the longest track records in the category.
Feature by feature
| Loomly | Sendible | |
|---|---|---|
| Pricing | ||
| Free plan | Trial (15 days) | Trial (14 days) |
| Cheapest paid plan | $42 / mo | $29 / mo |
| Free trial | 15 days | 14 days |
| Pricing model | Billed monthly; cheaper annually | Billed monthly; cheaper annually |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Videos, Shorts | Videos |
| Pins | Pins | |
| Threads | Posts | Posts |
| Bluesky | No | Posts |
| Snapchat | Public Profiles | No |
| Google Business Profile | Updates | Updates, offers, events |
| Other networks | — | WordPress |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Yes | Traction plan+ |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | Yes |
| Bulk upload (CSV) | No | Yes |
| Evergreen recycling | No | Repeat posts |
| Analytics & reports | Yes | Yes |
| Social inbox | Yes | Yes |
| Link in bio page | No | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | Yes |
| API access | No | No |
| White-label reports | Premium plan | White Label plans |
| Client workspaces | Yes | Traction plan+ |
| Details | ||
| Editorial score | 4.3 / 5 | 4.2 / 5 |
| Best for | Teams that want approvals on every plan | Agencies that need white-label dashboards |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2016 | 2009 |
Which should you choose?
Loomly scores 4.3 against 4.2 for Sendible. Loomly is calendar-first collaboration with post ideas, approvals and a clean workflow from draft to publish. Sendible is agency scheduler with client approvals, white-label dashboards and one of the longest track records in the category. On price, Sendible starts lower at $29 / mo. Loomly publishes to 10 networks and Sendible to 11.
Loomly is organised around calendars, each with its own team, approval flow and brand assets, which makes it a natural fit for agencies and in-house teams juggling several brands. The post builder suggests ideas, flags platform best practices and previews every network. Approvals are included on every plan.
Read the full Loomly review →Sendible has served agencies since 2009 and it is built around their workflow: client workspaces, approvals via email, white-label dashboards on the upper plans and reports that can be scheduled to clients automatically. It also supports Google Business Profile post types and WordPress, which matters for local-business clients.
Read the full Sendible review →