Loomly vs Planable
Side-by-side pricing, platforms and features, with a verdict for each type of team.
Calendar-first collaboration with post ideas, approvals and a clean workflow from draft to publish.
Built around client approvals: comment, approve and publish from one pixel-perfect draft.
Feature by feature
| Loomly | Planable | |
|---|---|---|
| Pricing | ||
| Free plan | Trial (15 days) | Yes |
| Cheapest paid plan | $42 / mo | $33 / user / mo |
| Free trial | 15 days | Free plan |
| Pricing model | Billed monthly; cheaper annually | Per user, billed monthly |
| Platforms | ||
| Posts, Reels, Stories | Posts, Reels, Stories | |
| X / Twitter | Posts | Posts |
| Pages and profiles | Pages and profiles | |
| TikTok | Direct publish | Direct publish |
| Pages | Pages | |
| YouTube | Videos, Shorts | Videos, Shorts |
| Pins | Pins | |
| Threads | Posts | Posts |
| Snapchat | Public Profiles | No |
| Google Business Profile | Updates | Updates |
| Features | ||
| Content calendar | Yes | Yes |
| Approval workflow | Yes | Yes, multi-level |
| AI caption writing | Yes | Yes |
| Best time to post | Yes | No |
| Bulk upload (CSV) | No | No |
| Evergreen recycling | No | No |
| Analytics & reports | Yes | Pro plan |
| Social inbox | Yes | No |
| Link in bio page | No | No |
| First comment | Yes | Yes |
| Mobile app | iOS, Android | iOS, Android |
| Browser extension | No | No |
| API access | No | No |
| White-label reports | Premium plan | No |
| Client workspaces | Yes | Yes |
| Details | ||
| Editorial score | 4.3 / 5 | 4.5 / 5 |
| Best for | Teams that want approvals on every plan | Agencies and teams with client approvals |
| Apps | Web, iOS, Android | Web, iOS, Android |
| Founded | 2016 | 2016 |
Which should you choose?
Planable scores 4.5 against 4.3 for Loomly. Loomly is calendar-first collaboration with post ideas, approvals and a clean workflow from draft to publish. Planable is built around client approvals: comment, approve and publish from one pixel-perfect draft. On price, Planable starts lower at $33 / user / mo. Loomly publishes to 10 networks and Planable to 9.
Loomly is organised around calendars, each with its own team, approval flow and brand assets, which makes it a natural fit for agencies and in-house teams juggling several brands. The post builder suggests ideas, flags platform best practices and previews every network. Approvals are included on every plan.
Read the full Loomly review →Planable is the tool to pick when the hard part of your week is getting posts approved, not publishing them. Drafts render exactly as they will look on each network, reviewers comment inline, and approvals can be single or multi-level with guest approvers who do not need a seat. The free plan gives you 50 posts to try it with a real client.
Read the full Planable review →