You're scrolling through a Facebook group or an Instagram story and you see something like: "ISO a good content repurposing tool 👀" or "ISO coffee recs in Lisbon!" And you're like… okay, but what does ISO mean? Let's break it down.
On social media, ISO = In Search Of. That's it. Simple, clean, straight to the point. People use it when they're looking for: • Recommendations • Products • Services • Connections • Basically… anything It's been around for a while (especially in online classifieds like Craigslist or Facebook Marketplace), but it's made a solid comeback thanks to Instagram stories, niche communities, and even TikTok comments.
ISO is mostly used in: • Stories • Reels captions • Comments • Community posts For example: "ISO freelance designer for a last-minute project ⚡️" "ISO cute Airbnbs in Chiang Mai 🧳✨" "ISO the name of this song, please help 😭" It's basically the cooler, faster way to say "Looking for..." or "Can anyone help me find..." Using ISO publicly is a soft call-to-action. You're not begging — you're just putting the word out and letting the internet do its magic. Plus, it feels more native and casual than typing out a full sentence.
It's effective and engaging. When you post "ISO" in a story or comment: • It's concise and clear • It invites interaction naturally • People love helping and sharing recommendations • It feels more casual than formal requests And honestly? People love helping. Try it in your stories and you'll likely get replies in seconds.
"ISO cafes in Da Nang with strong wifi and no loud music 👩🏻💻" - Perfect for local tips
"ISO the best mic for voiceovers — help a girl out" - Great for gear and tools
"ISO TikTok trends to hop on this week 👀" - Ideal for content planning